— this is the game universe of the "Donor Foundation". A project that was created specifically for young and novice donors. It helps to know that donation can be fun.

What was done:

Website
Board game
Videos for social media
Comic book
Souvenir products

Website

It is made in bright, juicy colors of the brand. The main task of the site is to provide information about donation for young people in a playful, accessible manner.

Board game

The main target audience of the organization are young people, a game format was chosen for their interest. The DonorGo team developed a detailed game plan, I was the second person who was engaged in visualization.

What was done by me:

The box for the game

Developed and put into print,
taking into account all the features.

Playing field

I made 39 cards with individual illustrations.

Tokens and the player's playing field

Game cards

The 30x30 cm field is drawn in a vector.
It includes 4 fabulous areas with inhabitants, zones for cards and chips.

Videos

Drawing on a hoodie

A sketch was developed, according to which life-size dolls were created.

Design of growth dolls

Creating a comic book

A sweatshirt with double-sided printing, made in bright and noticeable colors of the brand, was designed for the leaders of donor campaigns, as well as as prizes and souvenirs.

Within a few months, I created a comic book, 80 pages were drawn, including the cover and the pages of notes. Prepress preparation was made, paper and fasteners were selected, the comic went into the initial print run of 200 pieces.

The comic is intended for delivery to donors after blood donation. It tells a story about the importance of blood in our lives in a fun and relaxed format. In the future, it is planned to continue in the form of 5 parts, with other main characters who will converge into one grand finale.

If you are interested in the comic, you can download it from this link

Спасибо за внимание!