— pharmacy goods marketplace". The service unites the largest pharmacy chains and online pharmacies, products are displayed in real time.
To update the illustrations on the main page of the site, 3 characters were created, their design and history were thought out.
Since the main audience is women, women also work in pharmacies most often, a girl was chosen as the heroine, she is a doctor and a scientist.
The main associations that should arise when looking at illustrations are science, analysis, high competence, professionalism, but at the same time friendliness and openness.
A typical product user, a young girl, an active smartphone user. An open, friendly girl. She doesn't stand out in any particular way so that any woman can associate herself with her. She embodies the image of a nice guy, the girl next door.
The bottom illustration shows the bring a friend action, where Lisa helps an elderly woman find a Yuteka.
Marie's assistant at the pharmacy. A cute, inquisitive kitty that looks like a lion cub. Some say she can talk, but who knows...
She will also play the role of an assistant for users, can search for something, track, give advice, choose medications. All cat lovers will definitely appreciate it!
I made 10 illustrations for the main page of the site:
Thanks for your attention!